Is Vegan “Just Egg” the Next Impossible Burger?

Vegan products masquerading as meats or other animal-based ingredients are hardly new. For years, companies have been turning tempeh into bacon or soy protein into cheese. But replicas rarely resembled anything close to the real thing. Then came the Impossible Burger—a plant-based beef substitute that came surprisingly close to ground meat. It even (kind of) “bleeds.” Restaurants bragged when they were one of the first to offer it.