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Fish Politics Endangered species, special interests, overfishing: How does a restaurant decide what to put on the menu?
The Washington Post, By Judith Weinraub Wednesday, November 6, 2002; Page F01
Which of these
statements is true?
Eating Chilean
sea bass is an act that could lead to its extinction.
Fish that are bred
in a fish farm are nowhere near as healthful as the line-caught version of the
species.
People who cooked
or ate swordfish in the 1990s were committing an environmentally reprehensible
act.
The answer in each
case is: It depends. It depends where the fish comes from, and how it was caught
and whether government quotas were abided by. But finding out for certain can
be difficult.
Yet every day --
particularly in the Washington area -- chefs are expected not only to cook to
perfection but also to know if the fish on their menus is endangered, caught
in an environmentally sound manner or raised according to politically correct
standards. If they don't, the chefs risk being labeled profligate and insensitive
to the needs of the planet.
This is the world
of fish politics, and if you're running a restaurant, it's getting more complicated
every day.
You have to know
the law (or rely on your supplier's information and honesty). You have to be
up to speed on the issues. And you have to please your customers.
Chefs have had
to respond to the "Give Swordfish a Break" campaign, which started in 1988 and
urged chefs to boycott North Atlantic swordfish. And the striped bass ban. And
concerns about red snapper. Halibut. Cod.
This year, the
hapless Patagonian toothfish (rechristened more temptingly Chilean sea bass)
has been targeted by the National Environmental Trust (NET) as a fish no environmentally
right-minded chef would even think of serving.
And this fall,
the Center for Food Safety, Clean Water Action and Friends of the Earth asked
chefs, grocers and seafood distributors to sign a pledge not to buy or sell
fish that was altered by genetic engineering. And those fish aren't even on
the market yet, so chefs couldn't buy them if they wanted to.
Why focus on chefs?
Which message
would attract your attention: an environmental group's statements about
dwindling fish populations or a group of chefs in battle positions brandishing
their knives?
"Chefs are sexy,"
says Ellen Gray, general manager of Equinox in downtown Washington, and co-owner
of the restaurant with her husband, Todd, the executive chef. "It's marketing.
We get contacted [on these issues] about once a month."
Most of the fish
agendas emerge from real and serious concerns. Overfishing. Health and safety.
Conditions at fish farms. Fish kill from unknown causes. It's all a little overwhelming
for people who want to be responsible citizens but also have to think about
running a restaurant.
"Our job, always,
is to find the best product," says Jeff Tunks, executive chef and co-owner of
DC Coast and Ten Penh downtown. "We don't want to rape the seas."
Focusing on the
Issues
The issue that
has received the most attention is overfishing, the situation that takes place
when fish populations shrink dramatically as the demand for them and man's ability
to fish more efficiently increases.
No chefs want to
help a species vanish. But how can they find out the facts? Consider the current
hot topic, the NET's "Take a Pass on Chilean Sea Bass" campaign, which, concerned
about the declining annual catch, urges chefs not to serve the popular fish.
An easy fish to
cook, and a popular one on the banquet circuit, it's been a staple of many menus.
Hundreds of chefs
across the country have signed a pledge not to serve it. "If I know a fish is
endangered, I'm not going to serve it," says Robert Wiedmaier, executive chef
at Marcel's on Pennsylvania Avenue NW.
Some, like Rob
Fleming, the executive chef at McCormick & Schmick's at Reston Town Center,
have taken the fish off their menus but haven't been willing to sign the pledge.
"I was seeing problems with quality," he says. "And when all the propaganda
was coming in, what I heard from guests was that they would rather not purchase
Chilean sea bass at this time. Not everybody had the same opinion. But my answer
is that the quality isn't there. When it is, I'll put it back on the menu."
Other chefs, however,
have resisted taking public positions. Tunks is one of those. "I went to press
meetings and did research, and saw that many chefs continued to have it on their
menus," he says. "We were interested in researching responsibly. We refused
to be pressured into it. If there's no federal boycott, and we're purchasing
from responsible purveyors, I think we're doing what we can."
Chef Bob Kinkead,
whose Foggy Bottom restaurant, Kinkead's, specializes in seafood, also wouldn't
sign up. "If a bunch of people say 'Ban,' I have to look at the issue very carefully,
because they're usually wrong," says Kinkead. "And chefs shouldn't be the people
who are the spokesmen or are determining policy. Swordfish was tough -- I spent
a whole lot of time reading everything I could about it and talking to fishermen
and wholesalers, and we cut it back but we didn't ban it. But [Chilean sea bass]
is a no-brainer because I don't like the fish. Any fish you can overcook for
an hour and still serve is probably not something I want to serve to my guests.
It got popular because it gives a not particularly skilled chef a whole pile
of leeway between underdone and overdone. It's impossible to ruin."
Taking an Active
Role
At Equinox, Todd
and Ellen Gray took another approach. Outdoor types involved in environmental
issues, they're frequently asked to endorse one cause or another. Often these
requests are accompanied by a list of other well-known food professionals who
are also being asked to participate. That can be flattering. But the Grays don't
like to take positions they haven't researched. Eventually they signed the pledge.
("We have a big heart when it comes to any environmental issues, and they presented
some compelling evidence," says Ellen Gray.)
But they also sponsored
a forum in June on sustainable seafood issues and invited environmentalists,
seafood buyers, seafood sales representatives and other restaurant people. "We're
activist-oriented," she says. "We feel we need to do more than cook. That's
why we took the lead on the panel."
"We needed to know
more [about Chilean sea bass]," he says. "We don't want people to think we support
causes we don't know about."
Besides, it's not
good business to construct a menu solely around environmental issues. The Grays
run a fine dining establishment. His culinary decisions also have to suit his
needs as a chef and a businessman. "It's difficult," he says. "You don't want
to support something with a negative environmental impact. But people want tuna,
salmon and white fish like halibut, grouper and striped bass. Monkfish won't
sell like grouper."
Not to mention
crab. "What will sell better,'" he asks with a shrug, "lump crabmeat or sardines?"
Down on the Fish
Farm
The Chilean sea
bass issue is currently the most publicly talked about aspect of fish politics.
But there are other hot buttons, most prominently fish farming (as opposed to
catching fish in the wild). A burgeoning international industry and subject
with worldwide implications, fish farming has passionate antagonists but also
passionate defenders.
"Farm-raising fish
is the most economical way of feeding the world's hungry people with healthy
animal protein," says Dun Gifford, president of the Oldways Preservation &
Exchange Trust, which last winter held a conference examining the pros and cons
of fish farming. "It's more sustainable and environmentally friendly than land
farming, and the cost of producing healthy farmed fish is substantially less
than the equivalent weight of farmed beef."
Most chefs, however,
agree that fish caught in the wild taste better and are more natural and free
from the antibiotics endemic to fish farms. But chefs rely on farmed fish every
day -- especially when they want reliable quantities, or out-of-season fish,
or often less expensive fish.
"I'm not for or
against farmed fish," says Kinkead. "I think they're an inferior product to
free-caught fish. However, we'd better get used to them because they're going
to be a huge part of our diet. They're a good nutritious source of food. Farmed
salmon is not as good as wild-caught salmon, but it's readily available. We
use a lot of it. You can only get wild-caught a couple of months of the year."
Trusting Sources
Then there's the
question of how restaurants get their fish, and who they rely on for information.
Good relationships with vendors are essential. Some of the swordfish problem
was the result of fishermen catching fish that were too young to spawn, and
once caught, never would, thereby reducing the swordfish population. "You need
to do responsible purchasing,'' says Tunks, who wants be sure the fish he buys
are in line with government regulations, come from certified fishing boats,
certified waters and are a certified size. In other words, no back-door purchasing
from people trying to peddle a load of red snapper or some other fish to a chef.
With all that to
balance, where does that leave the customer? Some restaurants, like McCormick
& Schmick, identify how and where the fish on their menus were caught. And
many restaurants provide their staffs with as much information (about all the
food served) as they can handle. Legal Seafood, a chain with 26 restaurants,
four of them in the D.C. area, even stages "fish school" for the staff several
times a year. "They see what we go through, how we test the product, why we
do what we do, the fanaticism we go through," says Legal's CEO Roger Berkowitz.
"And they take tests on what they've learned."
At the end of the
day, whatever the issue, and however careful restaurants and chefs are, they're
a logical target for lobbyists for environmental and ecological issues. And
that's not necessarily bad, though it can make running a restaurant increasingly
challenging.
"We get requests
constantly -- not to serve veal or lamb or shellfish or certain fish," says
Gus de Millo, a co-owner of DC Coast and Ten Penh. "And there's always some
fact or truth to every position. But organizations can manipulate things for
their own ends, and there's always a personal agenda you have to be leery of.
"But it got my
attention," he says. "I've gotten really interested in the problems of overfishing
and involved in the issues. How do we fit the needs of everybody and not harm
species to extinction or genetically alter them to produce more? We need to
think in terms of sustainable development. Every voice matters in everything
you're concerned with these days. You try to do the best you can."
© 2002 The Washington Post Company
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